Privacy Policy | LMG Finance - Canada's Centralized F&I Outsource Solution

Privacy Policy Effective 1st day of September, 2022


Within the following, the words “LMG”, “we”, “us” and “our”, refer to LMG Finance Inc. and its related companies. The words “you” and “your” refer to customers, prospective customers, dealers, prospective dealers and anyone who visits our website, engages our services and otherwise provides personal information to LMG.

“Personal data” means information in LMG’s possession about an identifiable individual, such as customers and dealers. Personal data may include but is not limited to social insurance number or other governmental identification information, marital status, income, and credit history. Personal data does not include business contact information.

The term “customer” or “user” refers to an individual applicant or co-applicant whose personal data we collect in order to help facilitate a financing application.

The term "dealer" refers to a company, including owners and managers, whose personal data we collect in order to initiate a business relationship where LMG provides outsourced finance and insurance outsource services.


1. Purpose

We are committed to safeguarding the privacy of customers, dealers and other website visitors. In doing so, LMG has adopted the following privacy policy (this "Privacy Policy"). Please read the Privacy Policy carefully as it contains terms that govern your use of any LMG website or web page (collectively, "Website"), including and

This privacy policy informs users of our Website of the following:

  1. The personal data we will collect;
  2. Use of collected data;
  3. Who has access to the data collected;
  4. The rights of Website users; and
  5. The Website's cookie policy.

This Privacy Policy applies in addition to the terms and conditions of our Site.


2. Consent

Except where applicable law provides otherwise, LMG will not collect, use, retain or otherwise disclose personal data about an individual without that individual’s consent. When obtaining consent, LMG will ensure that an individual is informed of the purposes of which the personal data is being collected and will only use or disclose such personal data to reasonably fulfill those purposes.

By using our Website, users agree that they consent to:

  1. The collection, use, retention and disclosure of their personal data; and
  2. The conditions set out in this Privacy Policy.

Subject to certain exceptions, customers and dealers can withhold or withdraw their consent for LMG to use their personal data in certain ways as outlined in Section 7. A customer's or dealer's decision to withhold or withdraw their consent to certain uses of personal data may restrict our ability to provide a particular service or product. If so, we will explain the situation to assist the customer or dealer in making the decision.


3. How We Use Personal Data

For customers, LMG collects personal data in the context of a customer's application for the financing or leasing of an asset from a dealer with whom LMG does business. We may use customer personal data for the following purposes:

For dealers, we may use personal data for the following purposes:


4. Who We Share Personal Data With

We may disclose personal data to any member of our organization, but access to this information is limited to those who reasonably and specifically require such information to conduct their business activities and/or responsibilities and to achieve the purposes set out in this Privacy Policy.

LMG will not sell or share personal data about you with third parties without your consent, except to provide the products or services you have requested or in the following situations:

For dealers, we may use personal data to fulfill the following purposes:


5. How Long We Store Personal Data

We will retain personal data only as long as necessary to fulfill the identified purposes or a legal or business purpose. Once the retention period for records containing personal data has expired, we will destroy or modify those records such that the information in the records cannot be linked to an identifiable individual.


6. How We Protect Your Personal Data

LMG has set up security measures to protect you from the loss or unauthorized use of your personal data in our custody or control. In addition to physical and procedural safeguards, we use the strongest available encryption and store all of our data on servers in secure facilities.


7. Notification of Loss, Unauthorized Access or Disclosure

While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm.

Without unreasonable delay, we will notify the appropriate authorities and individuals of any loss, unauthorized access or disclosure of personal data within our custody or control if such loss, unauthorized access or disclosure may reasonably be considered to present a real risk of significant harm to an individual.


8. How to Access, Modify, Delete, or Challenge the Data Collected

If you have any questions about this Privacy Policy or if you would like to know:

please forward such inquiries in writing to:

LMG Finance Inc.
Attn: Privacy & Compliance Director
(250) 374-8804
201 - 347 Victoria Street, Kamloops, BC V2C 2A3

Personal data will be provided in an understandable form, within a reasonable time period and at a reasonable cost to the individual.

We may be permitted or required to refuse to provide access to personal data in certain circumstances, such as if confidential business information would be disclosed or if disclosure could reveal personal data about another individual. If access is refused, we will provide the reasons for denying access to personal data.


9. Compliance with Law

This Privacy Policy is to be read in conjunction with appliable privacy laws in jurisdictions where LMG operates and may be amended without notice from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. We recommend you periodically review our Privacy Policy to ensure you are notified of any updates.

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